Resources Library by ANA

Online panels are unsustainable: Online communities are the future

The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we...

Catalogue: Panel Research 2007

Authors: Pete Comley, Matilda Andersson

Company: British Broadcasting Corporation (BBC)

October 28, 2007

Moving offline to online

The paper outlines how the establishment of a new, online audience appreciation panel for ITV has changed the nature of the research process throughout the organisation.Whilst originally envisaged to be a faster offline panel, the sheer variety of...

Catalogue: Panel Research 2007

Authors: Simon Scholes, Christine Connor

Company: GfK

October 28, 2007

Client-managed proprietary online panels

This case study describes the internal process of client-managed proprietary online panels.Through experiences within John Deere, topics addressed in this paper include: -Initial motivations for building a panel; - selling the concept to management;...

Catalogue: Panel Research 2007

Author: Bryan Dorsey

October 28, 2007

Viable online research in a country with low internet penetration

In internet research, is globalisation the answer?. Does online research methodology lead to quality data? Can universal online surveys include countries with low internet penetration and how? Can we have satisfied clients by a one-fits-all approach,...

Catalogue: Panel Research 2007

Authors: Hellas Saltavarea, Katerina Sergi

Company: The Hellenic Research House

October 28, 2007

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007

Authors: Anne Barnsdale, Leo Malagoni

Company: Ipsos MRBI

October 28, 2007

Is spontaneity still relevant?

Traditionally, market research has aimed to collect information that is unbiased and therefore 'spontaneous' assuming that market research participants are ready, willing and able to make an 'authentic' contribution without understanding why, how and...

Catalogue: Congress 2007: Excellence

Author: Caroline Pakel-Dunlop

September 19, 2007

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007

Authors: Mark Burgess, Susanne Goller

Company: Ipsos MRBI

February 19, 2007

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006

Authors: Bart Wichers, Evelien Zengerink

Company: KANTAR TNS Malaysia

October 8, 2006

Building online multi-cultural opinion communities

This paper addresses the differences between online panels and online opinion communities. Is an online opinion community the next level of an online research panel?

Catalogue: Panel Research 2006

Authors: Claudia Feler, Adriana Rocha

Company: eCGlobal Solutions

October 8, 2006